What are our strategic axes?
9 strategic axes have been elaborated during the Hassonville meeting on 9th -11th May 2005. Defining a strategy means that a choice should be made out of priorities. On the basis of the priorities selected, strategic and functional objectives are defined.
For the period of 2005-2008 EVTA has defined 8 strategic objectives (axes), which are presented in the following article. The order of strategic axes does not reflect any order of priority. You will also find the internal sponsor of those axes, the people in charge of these objectives.
1) Increasing number of members
It is fundamental for EVTA as a network to have a broad basis of members all over Europe. The focus lies on the following members:
Ø EU member states before 2004 enlargement (UK, Austria,...)
Ø New EU members after 2004 enlargement
Ø Future EU members (with ongoing accession negotiations)
Ø New partners in EU member states with already a member
Sponsor: Gérald Bogard è click here to see his Curriculum Vitae http://evta.net/articleaxes/geraldbogard.doc
2) Mutualisation of products
EVTA sees the sharing of knowledge and products through its network as a primary task, as it increases the benefit of membership for its members. An overview of the available competences and products of EVTA’s members is a starting point for this strategic axis.
Next to that, EVTA will focus its projects on the following two sectors of excellence: E-learning and Train the Trainers.
The exchange of the products of EVTA’s members will be supported by the go-to market strategy and the ICT strategy of the organization.
Sponsor: Ulla Ergstömè click here to see her Curriculum Vitae http://evta.net/articleaxes/ullaengström.doc
3) Innovation
The projects for innovation will be evaluated in terms of strategic added value for EVTA’s members and the generation of financial resources.
EVTA will focus on European or multi-national calls for tender and the establishment of a certification framework for vocational training in Europe.
Also the project execution will happen according to the principles defined in the strategic axis ‘Culture of Planning’.
Sponsor: Gaston De Manè click here to see his Curriculum Vitae http://evta.net/articleaxes/gastondeman.doc
4) Financing strategy
Currently, one-third of EVTA’s budget is funded by the Board Treasury.
These Board Treasury contributions will be reduced through:
Ø A careful cost-revenue analysis for the development of new products.
Ø An active policy to increase EVTA’s revenues by:
Ø Increasing membership
Ø Attracting subsidies of the European Commission
Ø The development of new products
Sponsor: Yvan Bostyn
5) Marketing strategy
EVTA’s vision is to be recognized as a reference network of LLL and the management of professional competences.
This can only be realized if EVTA develops a strong brand image. This strategy implies:
Ø The development of a common approach (marketing plan) towards players on the market.
Ø A change of the General Secretariat’s function into a co-ordination and production centre
Ø The establishment of a price policy for products
Sponsor: Yvan Bostyn è click here to see his Curriculum Vitae http://evta.net/articleaxes/yvanbostyn.doc
6) Member’s commitment
The purpose of EVTA as a network is to share and develop products. This can only be achieved in a successful way if every member commits itself to sharing its specific competence with the network. Member’s commitment to EVTA will be increased through:
Ø The involvement of top managers of EVTA’s members through yearly meetings.
Ø In order to measure how well the network is functioning, indicators will be developed for:
· the interaction between members
· the contribution of each member to the network
Ø Member’s satisfaction of EVTA will be measured.
Sponsor: Yvan Bostyn
7) ICT strategy
The development of a portal is crucial to the further development of EVTA as a network. It will help to realize the following points:
Ø An increase in the sharing and exchange of products and knowledge
Ø An increase in the use of EVTA’s IT platform by its members
Ø An integration of member’s IT system with EVTA’s IT platform
The portal plays a central role in the realization of EVTA’s go-to-market strategy and the mutualization of its products.
Sponsor: Jos Noesenè click here to see his Curriculum Vitae http://evta.net/articleaxes/josnoesen.doc
8) Planning
As professionalism is one of the basic values of EVTA, its activities will be supported by a Project Management Office (PMO).
Every proposal for a new project/product should be accompanied by:
Ø A declaration of the Board of why the project/product is in line with EVTA’s strategy
Ø The name of the person responsible for the project/product
Ø A financial plan
Ø A development plan
Ø An evaluation plan
Sponsor: Not assigned yet
9) Politics
Sponsor: Gérald Bogard (to be confirmed)